European Innovation at Your Doorstep – Why We Sell Our Sofas Directly to You

You may find yourself wondering, why are these guys importing sleeper sofas from Italy? The short answer is: they've got a better solution to sleeper sofas, at a better price.

Europeans are known for making the most out of limited living spaces. With smaller apartments being the norm, they’ve mastered the art of efficient design. This ethos extends to their furniture, particularly sleep sofas, which blend functionality with comfort. These aren’t your average pull-out beds; they are meticulously engineered to serve as a primary sleeping arrangement.

The Birth of the 365-Night Sofa Bed
One of our key discoveries while living in Europe was a sofa bed advertised as comfortable enough for year-round use. Skeptical at first, I found myself utterly convinced after sleeping on it every night for over three years. This wasn’t just a sofa that could double as a bed; it was a bed that happened to be an incredibly comfortable sofa. The transformation was effortless, and the built-in storage was a game-changer for small-space living. (You can read more about my personal story here.)

Bringing European Innovation to the U.S.
Despite their brilliance, these innovative designs were strangely absent from the U.S. market. We saw this as an opportunity to bridge that gap and offer American consumers furniture that Europeans have been enjoying for years. By importing these sleep sofas directly from Italy, we could introduce a new level of convenience and comfort to your home.

The Hidden Costs of Traditional Retail Channels
Once we decided to bring these sofas to the U.S., we faced a crucial decision. We could partner with furniture stores or retailers, but that would significantly drive up the cost. Traditional retail channels often add substantial markups to cover overheads like showroom space, sales staff, and logistics. This would mean adding $1,000 to $1,500 to the price of each sofa.

To keep our prices competitive and our sofas accessible, we chose to sell directly to you online. This approach allows us to eliminate the middleman, reducing costs and passing the savings on to you. By handling everything from import to delivery, we ensure you get a premium product without the premium price.

Selling directly also means we can maintain transparency throughout the buying process. You know exactly where your sofa is coming from and what you’re paying for. This builds trust and ensures that you’re getting the best value for your money. Our direct sales model means you get the same high-quality, Italian-designed sofa beds at a fraction of the traditional retail price. The savings are substantial, making luxury more affordable for everyday consumers.

Our sofas are designed for daily use, meaning you can switch between sofa and bed mode seamlessly. The mechanism is user-friendly, requiring minimal effort to transform, making it perfect for anyone who needs a versatile piece of furniture. One of the standout features of our sofa beds is the built-in storage. This added convenience is essential for small-space living, allowing you to store bedding, pillows, and other essentials within easy reach.

European craftsmanship is renowned for its durability. Our sofas are built to last, ensuring you get years of comfort and use. The materials and mechanisms are of the highest quality, designed to withstand the rigors of daily transformation.